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Our Team

Our UAE-based team leverages deep expertise in FMCG, with over 75+ years of experience and 50+ years in the MENA region. We offer research, benchmark reporting, and capability building to foster growth and collaboration between retailers and suppliers. Our track record of continuous objective achievement results in high client retention and long-term partnerships.

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Founder & CEO

Jean-Marc Gilg

With over 20 years of experience working with renowned international FMCG giants like Mars and PepsiCo across Europe, Asia, and the Middle East, Jean-Marc has excelled from his initial role as a customer representative to becoming the Sales Strategy and Capability Director for Asia and MENA at PepsiCo. In 2014, he founded ADVSell, specializing in highly effective sales consulting, strategy, capability training, and project delivery for prominent FMCG players such as PepsiCo, Hersheys, Bayara, and regional distributors.

In 2018, ADVSell embarked on a transformative journey to enhance customer engagement, leading to the launch of the Advantage Report in UAE and KSA. The insights derived from the Advantage Report fostered stronger engagement between suppliers and retailers while uncovering additional needs for advanced solutions.

Today, ADVSell is deeply committed to providing retailers and suppliers with cutting-edge tools and software that drive operational efficiencies and deliver enhanced results across their operations..

Meet The Team

Our Commercial Director

Dinesh Purohit

Commercial Director

With over 25 years of business experience in the Middle East & Africa region, Dinesh brings a wealth of knowledge and expertise to his role as Advsell’s Commercial Director. Having worked with FMCG industry multinationals such as Mars and Capri Sun, he has a proven track record in consulting large FMCG businesses and grocery retailers.
Dinesh excels in B2B customer relationship management and benchmarking, and has a deep understanding of both modern and traditional retail business models in the region.

Our Administrative Director

Isabelle Gilg

Administrative Director

With background in the FMCG industry, encompassing both commercial and financial areas, Isabelle brings a wealth of experience to her role as our Administrative Director. She is responsible for overseeing the in-house legal, human resources, and finance operations, ensuring smooth and efficient administrative functions within the company. Isabelle's comprehensive expertise makes her an invaluable member of our leadership team.

Our Program Manager

Alicia Risley

Program Manager

With over 10 years of experience in FMCG companies across the UAE and USA, Alicia is a seasoned expert in operations. As our Program Manager, she is instrumental in ensuring the smooth execution of our projects. Alicia’s extensive background in the industry equips her with the knowledge and skills to guide clients through our surveys, ensuring they gain valuable insights and achieve their objectives.

Our Business Development Manager

Itziar Irusta

Business Development Manager

With a finance background in Europe and experience in consulting, market research and advisory services to FMCG companies in Asia, Itziar is a dedicated BD Manager at ADVSell, where she plays a pivotal role in expanding our market presence and forging strategic partnerships. She is passionate about building long-lasting relationships with our clients and helping them drive growth, making her the go-to person for learning more about our solutions.

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Contact Us

We welcome any questions or inquiries you may have and are eager to help you explore how our services can meet your unique needs.

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